Google asks “Why is Limerick so Rough?” Limerick Responds #LetLimerickChoose #Limerick2030

Why is Limerick so Rough?

No. We say instead, “Why is Limerick so AWESOME.”

We’ll let you in on something strange that happened here today, so that you’ll know what this story is all about.

One of our researchers had some spare time on their hands and decided to go onto Google and do a search in relation to Limerick. We started our research by entering the words “Why is Limerick” into the Google Search box… and then Boom. Google get’s all nasty on us.

Without asking us anything further and without any hesitation, Google’s Auto-Complete immediately auto-suggested “Why is Limerick so rough” (amongst some other unsavoury things, as you can see below). All this before we could finish typing in our question!

Limerick2030 Rough

Now, that got us around to thinking.

Is this what people are really searching for? Is this what people see on Google when asking about Limerick? Do we look like this to the ‘outside world’ from Google’s point of view?

You see, we love our City and want others to love Her also, but it’s hard to change the impression people have when even Google is on our case. As it turns out, there is something we can do. It takes approximately 5 seconds.

We have devised a cunning plan of epic proportions, to make Google change the suggestions that pop-up when somebody is doing a search. Here’s what you gotta do:

  1. Open the Google Search box
  2. Type in “Why is Limerick so AWESOME” (as per the pic. below) and then hit enter.
  3. If you’re one those people who are riding the tidal wave of apathy that’s often out there in relation to Limerick 2030 (and any Limerick based projects in general) we’ve made it so that you only need to click a single link to make all this happen Let Limerick Choose.

Why is Limerick so AWESOME

You see, if more than a hundred people or so do this, it will cause a change in Google’s Auto-Complete algorithm. To cut a long story short, it will mean that when people type “Why is Limerick…” into Google, they will no longer see the bad stuff popping up first and they will start seeing the good stuff popping up instead.

Limerick has the power to choose what other people will see in Google.

Editor’s Note#1: We got so hooked on this ‘auto-complete’ thing, that we decided to do one for every county, not just Limerick. The results are below. Some are normal and some are just… well, see for yourself.

We Typed this into Google: Google Auto-Completed this : Editor’s Note #2
Why is Antrim why is antrim called the saffron county It is?
Why is Armagh why is armagh the orchard county  
Why is Carlow No Result Anybody using Google in Carlow?
Why is Cavan No Result Google did suggest : “why is Cavani so cheap”. Maybe both Cavan and Cavani are cheap?
Why is Clare why is clare the banner county  
Why is Cork why is cork known as the rebel county  
Why is Donegal why is donegal not in northern ireland  
Why is Down No Result Google did suggest : “Downton Abbey”. Not a surprise. Everybody hearts Downton…
Why is Dublin why is dublin called dublin Deep.
Why is Fermanagh why is fermanagh sparsely populated  
Why is Galway why is galway the city of the tribes  
Why is Kerry why is kerry called the kingdom  
Why is Kildare why is kildare marathon cancelled What? Nobody told us!
Why is Kilkenny why is kilkenny a city Indeed. Some gobbeldy-gook about a Cathedral we believe.
Why is Laois why is laois called the queens county  
Why is Leitrim No results Enough said.
Why is Limerick why is limerick so rough All counties can be rough. We’re trying to change that perception, as you know.
Why is Derry why is derry sometimes called londonderry  
Why is Longford No results  
Why is Louth No results  
Why is Mayo why is mayo bad for you This being the Mayo that we put on our sarnies, as opposed to the Mayo we all know and love. We’re confused now?
Why is Meath why is meath called the royal county  
Why is Monaghan why is monaghan called the farney county  
Why is Offaly why is offaly called the faithful county  
Why is Roscommon No results  
Why is Sligo No results  
Why is Tipperary why is tipperary called the premier county  
Why is Tyrone why is tyrone a black name No racism here. A quick dive into the Google search results show it’s the first_name = “Tyrone” that Google is talking about. Not County = “Tyrone”. Phew.
Why is Waterford why is waterford called the deise  
Why is Westmeath why is westmeath a county This is up for debate we guess.
Why is Wexford why is wexford called the model county  
Why is Wicklow why is wicklow called the garden of ireland  

Let Limerick Choose.

Is Mise le Meas,

Patricia Sarsfield

#LetLimerickChoose #Limerick2030

An Open Letter from Richie Ryan, to the Chairman of The Limerick City of Culture 2014 #TheRealLimerickCityOfCulture

6 January 2014

Dear Mr. Chairman,

I would like to offer my expertise and experience to the Limerick City of Culture Board as interim Artistic Director on a voluntary / Pro Bono basis until the newly configured Board of Directors appoint a suitable Artistic Director through due diligence. This is being offered to get the programme back on track and to reassure the artistic community continuity as a matter of urgency.

If the Limerick City of Culture Board accept my offer the first thing I will do is organise a massive all inclusive Limerick Creative SHOWCASE for late January to take place in the City centre, inclusive of all the artistic disciplines within the city, to reclaim the rightful honour that is National City of Culture 2014.

The Second thing I will do will be to invite previous City of Culture programmers Maeve McGrath and Joe Mangan to re-join the team for the sake of clarity and continuity in the programming.

The third thing I will do is to commit fully to get on with the job at hand, which is to consolidate and confirm the immediate programme of events and build trust in the community around ‘city of culture’.

I am confident that I have the full support of all the Local Arts Practitioners, professional and voluntary and the citizens of Limerick to do the job to the best of my ability with their assistance and commitment.

This would only be an interim solution giving the newly configured Board the necessary time and space to appoint a suitable replacement Artistic Director in due course.

Richie Ryan.

You can leave a comment below in the big white box, at your leisure.
Is mise le meas,



Listen to the Emergency Meeting re. the City of Culture 2014 here. (from 3rd Jan 2013)

For those who could not attend, click on the big speaker icon below to listen to the ‘audio’ from tonight’s meeting in the Clarion Hotel in Limerick.










Big shout out to Eireleaks for getting the original audio.

Have a Good New Year Limerick.

Is Mise le Meas,
Limerick 2030 Team (not)

#NaughtyOrNiceLimerick. Win a €100 Gift Card to spend in the Crescent Shopping Centre


9 10 11 12 13(Retweet @limerick2030 to enter via Twitter). It’s entirely possible that you may not be around to see the next occurrence of a sequential date like 11/12/13. In fact, it will be the year 2103 before you could see another. So, to lift your spirits just a teeny bit for Xmas…

Limerick 2030 are giving away a €100 voucher to spend in the Crescent Shopping Centre, in Limerick.

To enter, just retweet us (with #naughtyornicelimerick) or write in the big white box below, or share our Facebook page. We want you to tell us whether you’ve been Naughty or Nice this year. There may be something for whoever has the best story too. This competition is open only to those who hail from Limerick, needless to say.

The winner will be announced on 16/12/13.

Stay classy, Limerick.

Limerick 2030 Plan — The devil is in the detail.

We’re aware of the Limerick 2030 plan as it stands. We would now like to see some concrete leadership in terms of who is going to do what, and when. At what point will the plan be more finely tuned and in the public domain? We need to ensure as a City/County that the spend is well governed and appointments are transparent. @fiannafailparty @jamesjcollins

Is mise le meas,
Limerick 2030 (not)

limerick 2030 1st December 2013

FG accidentally the entire €250m budget for Limerick 2030 !

Yes, unbelievably, it’s true. Truly true.

A source close to the country ruling people in Ireland this morning told our reporter that “[shur they] often make wee errors like that doing the books like”. And that often-times it’s due to the fact that “most of them have been doing the same jobs for 30 year [sic] or more!”.

Here at #Limerick2030, we’d like to think that our country ruling people know what they’re doing all the time. Seems that we could be sadly unmistaken about being wrong.

Limerick 2030 meme